Analysis on the development of central air-conditioning terminal

1. As a supporting equipment for Shanghai central air-conditioning coolers, it is not surprising that the end of the market gave 2% answers in the first half of 2016. Judging from the eight brand shares of the sample products in the first half of the year, the domestic terminal market has shown a relatively stable overall brand pattern without much change. It is worth mentioning that in the first half of 2016, the performance of national brands in market segments such as pharmaceutical purification, with a market share of 12.9% in York, Mike Weil and Johnson, became the next link in the domestic market. E three major brands. Shanghai air conditioning design

2. From the perspective of the regional market, the domestic market share of 31.4%, 17.4%, 15.4%, and 14.4% ended at the end of the fourth year. East China, North China, South China, and Central China all experienced different degrees of decline. The decline was more than -7.4%. As a relatively mature product market, the central air-conditioning terminal product market has relatively small technical differences, more homogenization, low entry barriers, and fierce market competition. The comparison is in the case of relatively easy competition in the high-end market. This is mainly because the terminal, as a host equipment accessory product, is mostly sold in project bidding through bidding or bundled sales, and the funds are relatively low. Therefore, the focus of project competition will not be concentrated on the final product of central air-conditioning, leading to competition in the high-end market for the final product, "come and calm."

3. Judging from the statistical analysis in the first half of 2016, in addition to the eight brand monitoring samples, the end-of-brand support rate of other regional brands can be maintained at about 30%. Terminal equipment is an important equipment for central air-conditioning products. Larger quantity, quality and performance directly affect the final result of central air-conditioning. This is also a reconsideration made by manufacturing companies in terms of product quality and design. explore.

4. In recent years, customers' non-standard needs have received more and more attention. The market demand for personalized products is increasing day by day, non-standard products and customized products are increasing, and the demand for terminal equipment in market segmentation is becoming more and more refined, which brings no small challenge to manufacturing enterprises. By enhancing the competitiveness of products, combining differentiated marketing in market segments, enhancing the ability to penetrate end users, and enhancing the influence of its own brand, it will expand the impact on contractors, agents and end users, and it will become possible. In the next few years, the individual and particularity of terminal enterprises will meet the needs of different industries. Special indoor environment products and important means to enhance the competitiveness of their products and brands. In view of this, the central air-conditioning terminal manufacturer has improved the technical capabilities of the terminal by optimizing the terminal and its additional functions, and improved the high quality and fast delivery of the product, as well as the corresponding service AB. Flexibility of customer feedback. Improvements in energy efficiency, subdivision functions, aesthetics, and space utilization have become new directions for the development of terminal enterprises.

Analysis on the development of air-conditioning product unit

1. Air-conditioning unit units experienced a rare decline in the first half of this year, the first decline in the past three years. Even in 2015 when the entire industry was not optimistic about the market, the unit maintained a growth of at least 6.3%, and became the 2015 China growth product in the central air-conditioning market in the first half of the year. However, compared with 18.4% in the same period in 2014, the 2016 crew aircraft decline seems doomed to failure. As an "entry-level" product of central air-conditioning, this unit has become the choice of air-conditioning for homes and small commercial buildings. Unit units once became a hot industry in China's central air-conditioning market, especially this industry. Meat and potatoes have had a significant impact on the domestic split wall and cabinet air-conditioning market. The market share in the first two years has risen rapidly, laying a solid foundation for the central air-conditioning market, and it is also a hidden danger. . EM is the stock.

 2. Strictly speaking, the decline of the stock is almost predictable. In the overall downturn of the market in the previous two years, the rapid growth of the stock is actually a constant pressure on channels, and this pressure was finally announced this year . Of course, the battery market represented by wind turbines is still worth looking forward to, because there are also huge opportunities and huge demand in the unit market, especially the strong channel foundation of some leading brands, which will also help to further expand the unit market scale. promote. Therefore, the unit market in 2016 may see a short-term decline, but the market outlook is still predictable.

3. Judging from the product distribution patterns of the units in the first half of 2016, eastern and central China are still the main positions in southern China, but it is these regions where unit sales have dropped significantly, namely-15.2%, 10.6% and -5.4 %. However, the southwest and northwest regions of China still maintain steady growth, and the regional share is also increasing year by year. Of course, the development of the central air-conditioning market in the two regions lags behind the relationship. In such a market, the development momentum of the unit appears to be in full swing. I continue. Due to the high dependence of unit products on channels, a sound sales network with sound channels is a prerequisite to ensure the stable operation of unit sales. Especially in the Jiezhuang retail market, Gree, Midea, Haier and other home appliance brands have established a large-scale channel system, and this stock is almost monopolized in the market. This situation is common throughout the country and has an advantage in regional brands. It still maintains the global market structure of Gree, Midea, and Haier. It is expected that the future will continue to pay attention to the further development of this brand model.