Low-carbon energy saving is still the main focus

Air conditioners have always been a "big power user" in home appliances. In the past two years, with the gradual roots of the "low-carbon" economy and low-carbon environmental protection concepts, the country has introduced a series of new energy efficiency standards for energy conservation. With measures to spur, major air-conditioning companies have turned to new energy-saving products with frequency conversion in the New Year, striving to get rid of this huge energy-consuming hat, in order to use technology to reflect energy-saving and keep up with the trend of low-carbon effects. Chen Gang, deputy secretary-general of the China Household Electrical Appliances Association, said recently, “Energy saving and low-carbon are the main themes of the future development of the home appliance industry, and the air-conditioning is bound to progress towards low-carbon environmental protection.”

Manufacturers will continue to make a fuss about energy conservation, first of all, the energy efficiency ratio stipulated by the state. At present, the energy efficiency label of air conditioners on the market has not yet transitioned to the introduction of a new energy consumption label in 2010, and some models are using the old label. The new energy efficiency label’s level 2 is equivalent to the old level 1. note. In this year, more new-level energy-consumption air conditioners will come out, but for quite demanding energy efficiency indicators, this new-level energy-consumption air conditioner should only appear in high-end models of various brands, level 2 or Low- and mid-end models with level 3 energy consumption will also be the main force in air-conditioning sales.

Affected by many factors, the situation may be a little difficult

The tightening policy environment, coupled with unfavorable factors such as inflation and severe suppression of real estate, seems to be even more difficult for the air-conditioning industry in the cold year of 2011. With the advent of the post-financial crisis era, manufacturers must be prepared. The survey found that the current domestic air-conditioning industry is in a period of uncertainty. Only the three major subsidy policies have undergone numerous adjustments and improvements since their introduction. Nothing is more of concern to manufacturers than the adjustment of the subsidy amount. Judging from the survey situation, The channel's attitude towards this is more calm than that of the manufacturers.

The dealers that are greatly affected by policy adjustments are often based on the benefit of civilian aircraft. The decline in subsidies has a greater impact on sales performance. Due to the large number involved, it is impossible for the factory to provide subsidies, and facing the trend of frequency conversion transformation, these dealers Restricted inventory pressure, the reaction speed is relatively slow. Half of the dealers interviewed had a balanced product structure, and the decline in subsidies for civil aircraft did not slow down the overall performance decline, and the rapid increase in the volume of inverters made up for this unfavorable factor to a certain extent. According to industry insiders, compared with previous dealers' sensitivity to national policies and markets, a more reasonable product structure and inventory have played a key role in their own operations and long-term development.

However, 68% of industry insiders are still optimistic about the sales situation in the new cold year and said it will be better than 2010. This optimism mainly comes from the strong confidence in the inverter. This type of product has shown amazing market potential since its opening. The policy support of various air-conditioning manufacturers has also made the dealers full of fighting spirit, and strive to create another blowout miracle in the peak season of this year. , The high sentiment makes us look forward to the performance of the industry this year.

According to the survey, 24% of distributors emphasized that the air-conditioning industry is inseparable from the limitations of “relying on the sky”. With the stability of the market and the increasing concentration of brands, the overall market will not change too much. As long as there is continuous high temperature weather, the market will rise, and sales will rise accordingly. There will even be a situation where products can be sold as long as there are products. The cold year of 2010 is a good proof. This part of the dealers believe that too much worry and expectation is meaningless. The market is unpredictable and adaptability is the last word.